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Hamilton ads from National Geographic Magazine "Click" to Login or Register 
IHC Member 163
Picture of Mark Cross
posted
These are GREAT! Thank you for posting them!!

What I've found absolutely fascinating is that in all the ads published showing railroad men in their element, almost every watch protrayed has been a 12s thin watch....none of which were EVER railroad approved! Weird! Confused

Regards! Mark
 
Posts: 3830 | Location: Estill Springs, Tennessee, USA | Registered: December 02, 2002
IHC President
Life Member
Picture of Lindell V. Riddle
posted

They are really wonderful advertisements.

I think we need to consider this is the "National Geographic" what was and is an upscale, somewhat intellectual magazine. Since the clientele' of this particular journal were not likely railroad workers we see that after about 1922 the reality of Hamilton being the foremost producer of railroad watches is stressed while showing this demographic audience the dressy 12-size and wristwatch examples. If this was a Railroad Brotherhood magazine, then it would be geared directly to that particular demographic.

What we are seeing in this group of ads is the general Hamilton line, something that is all but lost today with the intensity of narrowly focused interest so many of us have in railroad grades. This is not unlike the automobile manufacturer of today might show glimpses of their high-performance model, even one used in racing and relate the fact that all the vehicles they build benefit from their involvement in competition. Then the direct advertising of their "hairy-chested" models would be placed where that specific audience would be.

These ads are great and they uniquely show us a wide range of the Hamilton line. But Mark is right, if you did not know better you might think that railroad men carried 12-size watches!

Advertisements are positively fascinating!

Lindell

Wink
 
Posts: 10553 | Location: Northeastern Ohio in the USA | Registered: November 19, 2002
posted
that's exactly what I was thinking too and Lindell hit it right on the head about the magazine being upscale. so let's do some more..........
 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jan 1930

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from Mar 1930

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from May 1930

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from Jul 1930

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from Sep 1930

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from Nov 1930

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jan 1931

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from mar 1931

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from may 1931

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jul 1931

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from sep 1931

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from nov 1931

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jan 1932

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from mar 1932

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from may 1932

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jul 1932

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from sep 1932

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from nov 1932

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jan 1933

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from mar 1933

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from may 1933

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jul 1933

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from sep 1933

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from dec 1933

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from feb 1934

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from apr 1934

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from jun 1934

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from aug 1934

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from oct 1934

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
posted
this is from dec 1934

 
Posts: 458 | Location: Norfolk, Virginia in the USA | Registered: July 24, 2009
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