Milwaukee Private Label

Need a little help here. Looks like a Rockford to me but the serial number 1542436 draws a blank. Is it Swiss? I have another Archie Tegtmeyer in my collection and it is a Rockford.

Dial...

The case is German?

Milwaukee Store Front

Swiss, maybe a Regina??

Any other ideas? I cannot find a photo of a Regina with a 3 finger bridge. Should I move this discussion to European watch forum?

It's a Longines. They made a lot of these as private labels.

Longines cal. 18.79 manufactured in 1904.
regards enrico

Enrico, Thank you very much any other information such as jewel count etc. would be greatly appreciated. The case says 17 if I read it correctly.

Does anybody have any ideas about the case?