Anyone know who made "Gibraltar" gold filled cases? I can't find anything about them but they seem pretty common.I woder if that was just another name used by one of the major casemakers?

I used to have a link to get into case trademarks, but it disappeared. If anyone has that link please post it.

I have seen the Gibraltar cases in 10-20-25 year warranty's and guarantees both ways. They are an OK case.

regards,
bb

Thanks again Buster!

Theodore - You will not find the “Gibraltar” case mark in any trademark resource, and there is a good reason for it. Your case represents an interesting point in the history of watch case manufacturing.

For many decades, it was standard for manufacturers to mark gold-filled cases with a year designating a wear guarantee. This practice quickly became a trusted indicator for quality throughout the industry, encouraging customers to pay more to receive a better product.

However, unscrupulous companies began producing inferior cases containing unregistered trademarks paired with the familiar guarantees. As you might expect, the anonymity was a shrewd strategy to sell cheap cases while circumventing any future claim on the case warranty.

In 1923, a resolution was adopted by the major case manufacturers, in collaboration with the Federal Trade Commission, to abolish all time guarantees on gold-filled cases. Additionally, the term “Gold-Filled” could only be utilized if a case contained a standard thickness and quality agreed upon by the industry.

During the conference with the Federal Trade Commission, a variety of anonymous gold-filled cases with unregistered trademarks were exhibited as evidence of the inferior quality despite the stamped time guarantees. Amongst the cases exhibited was one marked “Gibraltar.”

Thank you for that Nate.I have seen a lot of these cases, I have only one, an 18s.Mine shows some brass, I imagine it likely didn't have much gold on it to begin with.I appreciate the info! Have a Merry Christmas!